Recycle? No, Precycle!
Its been around for ages. Our grandmothers did it. Some of us have done it for a long time. Even though we didnt know it’s name. Or that it was fashionable. “Precycling” is catching on as the latest fad, a timely manifestation of green marketing.
What does this trendy new buzzword actually mean? It’s apparently another way of saying “conserve.” As in, re-using plastic water bottles rather than tossing them and buying another one. Re-using plastic and paper bags. Buying large quantities rather than single-serving packaging.
Precyclers remove themselves from junk mail lists, read paper-based media online and even carry around “precycling kits” consisting of cloth napkins and silverware—anything to reduce waste and not contribute to the recycling bin.
“It’s not just about how you dispose of [products and packaging] anymore,” said Melissa Lavigne, director of marketing for The Intelligence Group [the people who came up with the word]. “It’s about being conscious about products you buy in the first place. That’s the idea behind precycling.”
Read the full post here
The you can leave a comment to let us know some of your grooviest precycling practices?
posted by Louise
